Back To Basics: What Is SEO Marketing?



Many marketing agencies typically assume the people reading their content already know what SEO marketing (search engine optimization marketing) is but what we've found is not everyone understands the basics of SEO and why it is important for their web presence. Because of the growing importance placed on social media marketing, many believe they can either implement SEO OR social media.

SEO Marketing Defined.

According to Search Engine Land:

SEO stands for "search engine optimization." It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn't involved, as it is with paid search ads.
Let's break it down.

It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines.

When you do a search on Google, you typically either find what you're looking for within the first page, or you go back and change your search query. Let's look at a search example. Search for "seo marketing appleton wi".

The top part of the search results are typically the paid results. When a user clicks one of these links, the website has successfully grasped their attention and is now a potential solution for whatever it is they were searching for.

All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

These results are shown in all search platforms, whether it is one of the major ones: Google, Bing and Yahoo; or lesser known platform options. However, none of these platforms don't just KNOW you have the best product and automatically rank you first. You have to prove it with your online presence.

Payment isn't involved, as it is with paid search ads.

As mentioned above, the results above the organic links are paid. That's a topic for another article, just know that you'll never see an organic result ABOVE the paid search results.

Why is SEO Important for Your Website?

So now that you understand what SEO Marketing is, but how is it relevant to your website? Can SEO even work for you? Why can't you just promote your site on social media? Great questions. Off, how is SEO marketing relevant to your website? 75% of people click on one of the top five results in Google, and few (roughly 25%) will go to the second page for search Search Optimization results. If that is not reason enough, then also consider these SEO statistics:

75% of internet transactions start with a search engine
An inbound lead (someone who finds your website and fills out a "Contact Us" form) costs 61% less than an outbound lead (a sales call).
SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate.
93% of online experiences begin with a search engines.
Search Engine Optimization vs. Social Media Marketing?

Some say search is not limited to a search platform anymore because you can find businesses in your Twitter feed, LinkedIn, and on Facebook. This is true. When someone comes across your company on Facebook for example, they are most likely there to browse, or get support, they aren't necessarily looking for you because they're ready to buy your product or service.

Your potential customers are probably sitting on social media out of curiosity and/or boredom. When someone is ready to buy or in research mode, they are searching specifically for something you might be able to provide which increases the likelihood you'll get a customer. This alone is reason enough not to ignore SEO in your web marketing strategy.

SEO Marketing and Social Media Work Hand-In-Hand.

Search engines see how much your content is shared, how many people are interacting with you, and how well you manage your brand. This allows your company to gain trust, and therefore could bump up your website's rankings in search engines.


Many marketing agencies typically assume the people reading their content already know what SEO marketing (search engine optimization marketing) is but what we've found is not everyone understands the basics of SEO and why it is important for their web presence. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. When you do a search on Google, you typically either find what you're looking for within the first page, or you go back and change your search query. Search for "seo marketing appleton wi".

Some say search is not limited to a search platform anymore because you can find businesses in your Twitter feed, LinkedIn, and on Facebook.

Finding Creative Solutions to Redevelopment Challenges



Earlier this year, New York State established a brownfield redevelopment plan. The goal of the plan was to encourage the creation of affordable housing. Others and developers were offered grants, tax incentives and other forms of financial assistance for the clean up, clearing and construction of brownfield property. Shortly thereafter, the Iowa State Senate passed a similar bill establishing a redevelopment tax program for brownfield and greyfield sites in that state.

The U.S. Environmental Protection Agency defines a brownfield site as "real property, the expansion, redevelopment, or reuse of which may be complicated by the presence or potential presence of a hazardous substance, pollutant, or contaminant." A brownfield site is typically the former location of a chemical plant or production facility that made or used potentially toxic substances like industrial cleaning products or fertilizer. A facility may have been abandoned for years, harmful chemicals may still be present in the facility itself and the ground on which it sits. The cost of cleaning brownfield sites can be so high as to prevent them from being developed at all. As a result, the harmful contaminants remain in the environment, posing health risks while the abandoned property simultaneously hinders the neighborhood's economic development.

The redevelopment of greyfields generally costs less because there are no dangerous contaminants to dispose of. In addition, the existing infrastructure (including plumbing and electrical wiring) can actually reduce the cost of development.

A revitalization plan released by the U.S. Department of Housing and Urban Development (HUD) in 2005 suggested greyfields as viable development opportunities because of their often-close proximity to main traffic arteries and public gathering places like sports complexes.

In 2002, President Bush signed into law the Small Business Liability Relief and website Brownfields Revitalization Act, which allocated more funding for the clean-up and development of brownfield sites. Because greyfields pose no real environmental or health threats, there is little federal funding allocated specifically for their development.

Iowa's recently passed legislation enables the state's Department of Economic Development to apply up to $5 million of its allocated redevelopment tax credits for both brownfield and greyfield sites. A minimum 24 percent credit is available for brownfield sites, and is increased to 30 percent for green developments. With this new law in place, more money is now available for investors and builders willing to explore development possibilities on property deemed brownfield or greyfield.

Lawmakers hope the new provision provides incentive for developers to use old industrial sites and vacant malls, which are plentiful, rather than seeking to build on previously unused land. Other states are considering similar legislation as they look for creative ways to encourage development while keep costs as low as possible.


Shortly thereafter, the Iowa State Senate passed a similar bill establishing a redevelopment tax program for brownfield and greyfield sites in that state.

Iowa's recently passed legislation enables the state's Department of Economic Development to apply up to $5 million of its allocated redevelopment tax credits for both brownfield and greyfield sites. A minimum 24 percent credit is available for brownfield sites, and is increased to 30 percent for green developments. With this new law in place, more money is now available for investors and builders willing to explore development possibilities on property deemed brownfield or greyfield.

How to Catch Bass Like a Pro



Bass fisherman are always striving to improve their game. While bass angling can seem at first like a simple task, for those who want to make catching bass more than just an act of serendipity, it is important to study the fish itself, and modify technique as well as choose the correct bait to lure the bass to your hook. In this article, we will discuss the unique challenges of the bass fishing, and offer three bait options which you can start using immediately to help you increase your bass haul. When you are finished reading, you will have all the information you need to consistently draw bass to your hook.

If you want to catch bass like a pro, you need to understand the fish. For anglers, that makes it essential to fish near cover that bass like, in order to put your line where the bass is most likely to be.

Any unnatural order will transfer from your fingers to the bait, and bass have very good noses. If your bait smells weird, the bass won't bite.

Once you are certain that you are not transferring unnatural smells to your bait, the next step is to choose a bait that will tempt the bass. There are three types of bait that bass like: live bait, realistic lures, and plastic worms.

Whatever kind of bass you are fishing for-- whether it is smallmouth or large mouth lake bass-- live bait is probably your best bet to catch huge quantities of large bass. You want your bait to be as energetic as possible so that it tempts the bass.

For those who prefer not to use live bait, there are realistic fishing lures. , if you choose this kind of lure you want to make sure to get the most realistic version possible.. For example, an excellent bass lure is the KickTail Minnow. Its resemblance to a live shad is uncanny. Other good realistic lures include the Storm "Wildeye" swim bait bass fishing and the Rapela.

Probably the most common type of bait for catching bass is the plastic worm. As a rule, you don't want to neglect plastic worms as they can be quite effective in catching bass.

Ultimately, when it comes to know how to catch bass like a pro, the key is practice. Keep your line in the water as much as possible. Bass fishing is an art, and like any art it requires many hours honing ones skills. So go fishing.


While bass angling can seem at first like a simple task, for those who want to make catching bass more than just an act of serendipity, it is important to study the fish itself, and modify technique as well as choose the correct bait to lure the bass to your hook. In this article, we will discuss the unique challenges of the bass fishing, and offer three bait options which you can start using immediately to help you increase your bass haul. For anglers, that makes it essential to fish near cover that bass like, in order to put your line where the bass is most likely to be. Whatever kind of bass you are fishing for-- whether it is smallmouth or large mouth lake bass-- live bait is probably your best bet to catch huge quantities of large bass. Probably the most common type of bait for catching bass is the plastic worm.

6 Reasons Why Internet Marketing is the Most Profitable Business




If you can not find a job, create your own job, or buy a business. If you want to make millions of dollars, remember this one thing: you can never be rich working for other people because they want to squeeze the most out of you at the lowest possible salary.

There is only one business in the world that anyone can start almost immediately at low cost that can make them a fortune. With this business, it is possible to earn you millions of dollars working at home without the overhead of an office or staff.

Here are 6 reasons why Internet Marketing is the most profitable business in the world:

Reason # 1: This business allows you to work at home. This is the perfect business for stay at home mom or dad, people who are homebased because of their physically constraint, or people who need to take care of their loved one at home.

Reason # 2: You don't need a lot money to start an Internet Marketing business. You don't even need to create your own products to start the business.

Reason # 3: If you sell digital download products such as information products, the profit margin is high because customers are paying for the value of the information. There is no delivery cost or inventory overheads. You produced it once and sell the same item many many times over and over again.

Reason # 4: Only the Internet allows you to reach out to millions of people from all over the world. People log on to the Internet to search for information and to buy online.

Reason # 5: The Jacksonville SEO Company system can be automated so that it works hard for you while you sleep. The advertisement such as Google AdWords are displayed to the users automatically. Payments made by customers are handled by the payment gateway such as PayPal automatically. Messages can be sent to the subscribers automatically via the autoresponders. When a payment is paid, all you need to do is to wait to be notified by email.

Reason # 6: Most sales people hate cold calling. In this business, you no longer have to cold call strangers and face rejection.


If you can not find a job, create your own job, or buy a business. With this business, it is possible to earn you millions of dollars working at home without the overhead of an office or staff. Reason # 1: This business allows you to work at home. Reason # 2: You don't need a lot money to start an Internet Marketing business. You don't even need to create your own products to start the business.

Outdoor Fun With Inflatable Bounce Houses



With summer around the corner it's time for parents to start thinking about ways to get their kids away from the TV and computer and outside for fresh air, exercise and fun. Unless your kids have a reason to venture outside they probably won't, preferring to idle the hours away with television re-runs, video games and social networking. But if there is a giant, colorful bounce house in the front or back yard you may want to stay clear of the door as they rush to the carnival like amusement toy.

Bounce houses, also known as jumpers or combo jumpers are safe inflatable structures that provide hours of fun for kids of all ages. Available in a wide variety of themes and with options for obstacle courses, race courses and even water slides inflatable jumpers are one of the best outdoor toys you can find for occupying a young child's imagination.

Bounce houses and jumper combos are designed to withstand heavy use and the materials used are commercial grade and puncture proof so even big kids and adults can get in on the fun. Most bounce houses inflate in just a few minutes with a strong UL blower that can be placed at a safe distance from the structure with a long fill tube so it doesn't interfere with the action.

Large pillars are conveniently placed in strategic areas of the inflatable house structure to provide a sturdy and durable frame that won't collapse under pressure or weight. Many inflatable jumpers and combo jumpers come with instructions for assembly and even repair kits to do minor patch repairs on your own.

Inflatable jumpers are great for large families and any kid party celebration. Unlike swing sets, trampolines and other outdoor activity sets that need constant adult supervision to prevent injury bounce houses are much safer and when you keep the number of kids in the structure to a safe maximum there is very little you have to worry about in terms of accidents and injuries. Many bounce house sets feature high quality safety netting in open areas to prevent falls and the amount of air blown into to the structure is sufficient to prevent anyone from hitting the ground.

Bounce houses can be rented for day parties or purchased so you have a full-time indoor and outdoor play set for your kids. No matter what your kids are in to you'll have no trouble finding an inflatable jumper theme to match their interests including pirate ships, castles, jungle safaris, monster trucks, sports arenas and much more.

For great deals on bounce houses, inflatable jumpers and other fun kid party games go to Inflatable 2000 and get ready to let the good times roll.


If there is a giant, colorful bounce house in the front or back yard you may want to stay clear of the door as they rush to the carnival like amusement toy.

Unlike swing sets, trampolines and other outdoor activity sets that need constant adult supervision to prevent injury bounce houses are much safer and when you keep the number of kids in the structure to a safe maximum there is very little you have to worry about in terms of accidents and injuries. Many bounce house sets inflatable rentals Cincinnati feature high quality safety netting in open areas to prevent falls and the amount of air blown into to the structure is sufficient to prevent anyone from hitting the ground.

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